Who we are
Élan of Eulalia is a black-owned clothing and jewelry boutique in San Lorenzo, California that offers statement pieces for stylish and confident women. Élan (pronounced as ey-lahn) means energy, style, and passion.
Our goal is to provide a platform for bold and stylish women to express themselves however they see fit. We want to provide unique pieces of clothing that make them feel like they can conquer the world and see themselves as the beautiful spark that they truly are.
We also want our brand to be the ideal platform for small designers to showcase their beautiful pieces. Helping each other fill our customers’ closets with one-of-a-kind pieces that they can wear out into the world feeling their best selves.
Meet the Owner
Helen Mitchell has always had an eye for fashion. Every time she wore a new outfit, people would ask, "Where did you get that?"
In January 2012, she started selling jewelry and handbags to her church family, and her products were always sold out.
With the help of her friend Jenny, she went to New York and found new vendors. She stepped up her game and did more pop-up shops all over the US. Across Florida, Georgia, Tennessee and Texas, all her items sold out.
She bought her shop online to cater to more women who love one-of-a-kind fashion pieces. Through Élan of Eulalia, Helen continues to serve customers by conveniently providing them with unique but affordable clothing they desire which she hopes makes them feel bold, beautiful, and stylish everyday!